First and foremost we're working producers and engineers who run a bespoke production facility/studio and work with professional artists, DJ's and record labels on an almost daily basis.
Rick Snoman, the chief producer, has been producing dance music since 1989, written articles, reviews and columns for magazines such as Future Music and Computer Music (circa 2000), authored and tutors on a course run by Music for the Media and has authored 3 editions of the best-selling textbook The Dance Music Manual.
To put it simply, we know what we're talking about.
The fact is the current dance music tutorial field is packed with videos and tutorials that promise to reveal ‘secrets’ but in our experience, they're often run by companies looking to cash in on the latest craze and are stacked full of misinformation. We know (and we suspect by visiting us, you're beginning to find out) that a few samples, a couple of presets, a few tweaks when programming and nothing more than the plug-ins supplied with your sequencer doesn't always equate to a ‘professional’ record and it does every professional artist in this field a severe injustice. Producing dance music is simply far more complicated than it actually sounds - its an intricate and multifaceted process involving a vast number of finely honed musical production skills and techniques.
There are no ‘secrets’ to music production and we can’t guarantee you the next number one hit if you watch our tutorials – that’s down to your own creativity and skill – but we can open your eyes to the often bewildering array of techniques that are involved and we can guarantee your music will sound better using them.